Top 5 Food and Drink Apps in Central America: Q4 2023 Performance

During the fourth quarter of 2023, the Food and Drink category saw notable activity across Central America. Here's a detailed look at the performance metrics for the top five applications on a unified platform.

DiDi Food - Food Delivery

Weekly downloads for DiDi Food - Food Delivery exhibited consistent growth, peaking at around 135K in early December. The app's active user base saw fluctuations, starting at approximately 1.6M users in late September and reaching a high of nearly 1.8M in early December before ending the year with around 1.4M users.

Rappi: Market and Food Online

Rappi: Market and Food Online maintained steady weekly downloads, which culminated in a peak of approximately 121K by the end of December. Active users ranged from 1.6M to 1.7M, showing a slight dip mid-quarter but rebounding towards the end. The app also saw modest revenue, reaching up to $9 weekly by late November.

McDonald's Offers and Delivery

McDonald's Offers and Delivery experienced a mixed trend in downloads, starting with about 98K weekly downloads in late September and closing the year at around 86K. Active users showed a slight increase, peaking at over 504K in mid-November, and ending the year with close to 488K users.

Uber Eats: Food Delivery

Uber Eats: Food Delivery saw a notable rise in downloads towards the end of the quarter, reaching approximately 112K by late December. Active users fluctuated, starting at around 1.2M and peaking at nearly 1.3M in mid-December before dropping to around 1M by the end of the quarter.

mi OXXO

mi OXXO saw significant variability in downloads, with a peak of 111K in late November but dropping to around 42K by the end of December. Active users followed a similar pattern, reaching a high of over 310K in late November, then decreasing to approximately 192K by the end of the year.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.